Updated: August 10, 2026
Same protection backed by Liberty Mutual
At Integrated Insurance Advisors, we want to ensure our Safeco clients are fully informed and confident as Safeco transitions to the Liberty Mutual brand in 2026. This change has been thoughtfully planned to simplify offerings and strengthen the customer experience—while maintaining the relationships and coverage you rely on.
Key Takeaways
- Your coverage is NOT changing: Your policy, coverage limits, deductibles, and pricing remain the same. This is a brand/name change only.
- You will keep your same agent: Integrated Insurance Advisors remains your trusted advisor and primary point of contact.
- Safeco is now Liberty Mutual: As of April 25, 2026, Safeco policies are now issued under the Liberty Mutual name.
- No action is required: The transition is automatic and seamless. No paperwork or changes are needed.
- Updated documents and branding: At renewal, you will receive Liberty Mutual-branded policies, ID cards, and billing statements.
- Billing and claims remain uninterrupted: Payments, billing schedules, and claims handling continue without disruption.
- Stronger brand, same service model: Liberty Mutual is unifying under one brand to improve technology, service, and customer experience.
- Continued investment in agent-driven service: Independent agents remain central, with enhanced tools and support improving your experience.
What This Means for You
While the Safeco name is retiring after more than 100 years, the core value—strong coverage, competitive pricing, and agent-focused service—remains unchanged. This transition is designed to be simple, seamless, and beneficial for you as a client.
Our Commitment to You
Integrated Insurance Advisors remains your advocate, advisor, and first call for questions, claims, or coverage reviews. We are here to support you every step of the way.
Written by Chris Carter, PE, SBCS
Owner & Principal, Integrated Insurance Advisors
MBA, University of South Carolina | CIC Candidate
Chris specializes in helping individuals, families, and business owners protect their assets through personalized insurance and risk management strategies.